How to Create the Business You’ve Always Imagined
Our goal is to develop the next generation of leaders who together would significantly grow the company, maintain its philosophy and champion a culture created by the company founders.
leadership development, company culture
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Leadership - Teamwork - Strategy

How to Create the Business You’ve Always Imagined

It’s a new year, new decade and a time for new beginnings.  Like so many, it is also a time we make resolutions. Yet try as we might and despite all of our best intentions, we usually fail after a few months as we end up frustrated and back at square one.  This happens far too frequently both in our personal lives as well as in our businesses.  If it’s nutrition and fitness, I have a great guru.  However, when it comes to taking your business to the next level then look no further. Our team at The Kaizen Group is here to coach you towards success with a tried and true process that if properly implemented can make 2020 one of your organization’s best years yet.

The Transformation Model

The process laid out here results from years of research combined with trial and error.  This model concentrates on seven (7) key elements that when aligned and working together synergistically will act as a guide for improving performance and taking your organization to new heights.  Like any change, it’s not easy. There will be moments you might feel like quitting or even question your sanity. However, if by working together we can stay true to these core principles, the outcome will be transformative in two ways: 1) in the development of leadership; and, 2) in the  evolution and/or rebirth of your organization.  So without any further ado lets get started:


We need to start with the end in mind and keenly focus on those unique, company-specific Key Result Areas (KRAs) that drive success within your organization. Your company’s KRAs are indicators for your organization’s performance and the starting point in understanding how well the business is functioning. They pinpoint areas in which your company is strong and also identify weaknesses that need to be addressed.  Everything is tied to performance and therefore provides measurable matrices to track results.


Like all living and breathing systems, organizations can survive only to the extent they maintain harmony with their external environment. They must meet ever-changing customer needs and requirements, adopt new technologies and adjust to competition. Business must also consider the legal, social and political climate. Most businesses eventually close their doors because they fail to adapt quickly enough to the environment around them. Reacting alone is not enough. Companies must be proactive and strive to be on the leading edge within their industry.


There are two parts to strategy: Business Strategy and Organizational Strategy. Business strategy identifies the purpose of the organization, specifying products and services, market position, key competitive differentiators, core competencies and overall objectives. A well-developed business strategy provides direction and guides the company like a compass in stormy weather. Organizational strategy is the “being” or character of an organization, defining “who we are” and “how we want to operate.” It includes the company’s mission, vision, guiding principles and management philosophy. A clear organizational strategy helps transform a company or office from a normal workplace to one that engages and inspires its team to do their best.

Core Process:

A core process is the primary flow of work through an organization. Also referred to as the value chain, it is the sequence of events or steps performed within the company in order to achieve its goals and provide products and services to customers. Understanding, streamlining and properly supporting the core business process is a central job within any organization. When this flow is aligned with the organizational strategy, all other business activity supports it.


When considering an organizational structure, the proper question is not whether it is the “right” one, but whether it supports the company strategy and enhances performance versus hindering either or both. Structure determines how people are organized specific to the core business process. It moves far beyond a traditional organizational chart, defining the boundaries between departments, responsibilities and relationships between people. It further outlines the coordination of tasks and allocation of resources to areas within the organization.


Systems are standardized support processes, which help a company organize itself and in short, run.  There are two kinds of systems: coordinating systems and development systems.  Coordinating systems, such as information sharing, internal communication, measurement procedures and feedback policies, reduce uncertainty and prescribe how things should be done.  Development systems, such as recruitment selection, training, development and evaluation, help employees grow within and further reinforce the team as a whole. Systems are often centralized, controlled by management and support the entire organization.


Culture is how the company truly operates. It includes leadership style, employees’ attitudes and habits, and management practices and beliefs ~ which when combine create the distinctive “personality” and uniqueness of the organization. It is the air that permeates everything and bonds the team together. It is both the source and outcome of organizational behavior. Culture mirrors the inherent philosophy and values of the organization — those that its people actually practice. As such, it is a measure of how well the organization has translated its philosophy (a.k.a. organizational strategy) into action.

So there you have it. The seven (7) elements you need to focus on and develop in order to successfully achieve your new year’s resolution. Are you ready? Let’s transform and take your business to the next level.

Milton Corsey
The Kaizen Group